Scaling UX Research: Surveys, Web Analytics, and A/B Testing

As digital products grow, relying solely on qualitative interviews is not enough to understand your entire user base. To make confident product decisions, you need to know how to gather and interpret user data at scale. This course guides you through the foundational principles of quantitative UX research. You will transition from understanding basic user behavior to designing statistically sound surveys, analyzing web traffic, and setting up remote usability tests that yield actionable insights. What you'll learn: - Understand the core terminology and methodologies of quantitative UX research. - Design and launch effective surveys that minimize bias and capture genuine user attitudes. - Analyze web analytics and event-based tracking to uncover how users navigate your product. - Configure and interpret A/B tests to validate design changes with statistical confidence. - Apply privacy-first research practices to ensure user data collection complies with modern standards. - Synthesize quantitative datasets into clear, actionable recommendations for product teams. You will begin by mastering foundational UX measurement concepts before moving into practical written exercises on survey design, telemetry analysis, and online testing workflows. This course is designed for beginner UX researchers, product managers, and designers looking to expand their analytical skill set, with no prior statistical or programming experience required. Start learning how to back up your design decisions with robust, large-scale user data today.