UX Research and User Testing for Live Websites and Apps

Launching a website or app is only the beginning of its lifecycle; the real opportunity for growth starts once real users interact with your live product. Understanding how people navigate your existing platform is key to identifying friction points and unlocking better conversion rates. This text-only course guides you through the foundational concepts of post-launch UX research and user testing, equipping you with the practical skills to evaluate live digital products and implement iterative improvements. What you'll learn: - Understand the core principles of post-launch usability testing and UX research methodologies. - Plan and execute both moderated and unmoderated user testing sessions for existing platforms. - Analyze user behavior using modern session recording, heatmapping, and analytics concepts. - Identify critical accessibility barriers and mobile-first usability issues on live websites. - Practice writing clear, unbiased test tasks and screener surveys to recruit the right participants. - Formulate actionable, data-driven design recommendations based on qualitative research findings. The course begins with essential UX terminology and foundational research concepts before moving into step-by-step guides for planning, conducting, and analyzing your first user test. It is designed for absolute beginners, including aspiring UX researchers, product managers, and web designers, with no prior experience required. Start reading today to transform user frustration into seamless digital experiences.