User Needs and Research: Foundations of UX Design

Designing successful products starts with knowing who you are building for and why. This course provides a structured approach to uncovering the goals, frustrations, and behaviors of your target audience to ensure your designs solve real-world problems. You will transition from guessing what users want to making data-informed design decisions by applying proven research methodologies. What you'll learn: - Understand the fundamental principles of user-centered design and human-computer interaction. - Practice conducting effective user interviews to uncover hidden pain points and motivations. - Apply observational techniques to study how people interact with technology in real-world settings. - Analyze qualitative data to identify patterns and create actionable user personas. - Evaluate human cognitive and physical capabilities to ensure designs are accessible and inclusive. - Incorporate ethical research practices and data privacy considerations into your workflow. The curriculum begins with core terminology and psychological concepts before moving into practical methods for gathering and interpreting user feedback. You will explore how to translate raw observations into meaningful insights that drive the design process through written explanations and structured exercises. This course is designed for beginners interested in user experience, product design, or research, with no prior experience required. Start building a solid foundation in user research today.