Event Management with Dynamics 365 Customer Insights - Journeys

Organizing successful corporate events requires precise coordination, seamless attendee tracking, and robust post-event analysis. This text-based course guides you through utilizing Dynamics 365 Customer Insights - Journeys to manage the entire event lifecycle from a single, centralized platform. You will transition from manual spreadsheets to automated workflows, learning how to coordinate logistics, track guest interactions, and measure event success with precision. By understanding how to align event data with your broader marketing efforts, you will deliver highly personalized attendee experiences. What you'll learn: - Understand the core terminology and foundational setup of event records in the Dynamics 365 ecosystem. - Configure custom registration forms, speaker profiles, and session schedules. - Manage attendee check-ins, waitlists, and passes for both in-person and hybrid events. - Design automated, real-time promotional journeys to drive registrations and send timely reminders. - Analyze post-event feedback, attendance rates, and engagement metrics to evaluate performance. - Apply modern data privacy and consent standards to attendee information. This course begins with essential concepts and core configurations before walking you through the practical steps of promotion, live execution, and post-event reporting. It is designed specifically for marketing professionals, event coordinators, and CRM beginners who want to master digital event management. No prior experience with Dynamics 365 is required. Start reading today to streamline your event operations and maximize attendee engagement.