UX Friction Analysis: Identifying and Resolving User Experience Issues

When users struggle to navigate a website or app, they leave. Understanding exactly where and why they get stuck is the key to building successful digital products. This text-based course teaches you how to identify points of friction in the user journey. You will learn to combine quantitative data with qualitative insights to diagnose usability issues and design effective, user-friendly solutions. What you'll learn: Understand key UX concepts and the foundational terminology of user friction; Analyze web metrics like high exit rates and drop-offs to pinpoint problem pages; Plan and conduct basic user testing sessions to observe real user behavior; Identify common mobile-first and accessibility-related usability bottlenecks; Translate user friction findings into actionable design improvements; Establish continuous feedback loops to keep optimizing the user experience. The course starts with foundational UX principles before guiding you through data analysis techniques and user testing methodologies. You will practice diagnosing issues through written scenarios and step-by-step analytical exercises. This course is designed for absolute beginners in UX design, product management, or digital marketing, with no prior experience required. Start learning how to eliminate user friction and design seamless digital experiences today.