Wedding Bouquet Design and Floral Business Fundamentals

Creating stunning wedding bouquets requires a balance of artistic vision, botanical knowledge, and reliable mechanics. This text-based guide teaches you the essential principles of bridal floristry and provides the foundation needed to design custom arrangements for events or commercial orders. You will explore the complete process of wedding floral design, from choosing seasonal stems and conditioning flowers to constructing balanced hand-tied bouquets and managing client consultations. What you'll learn: - Understand foundational floral terminology, stem anatomy, and essential tools - Master proper flower conditioning and care methods to maximize freshness and vase life - Apply color theory, texture pairing, and shape balance specifically for bridal designs - Construct classic spiral, loose garden-style, and cascading bouquet arrangements - Implement modern sustainable floristry practices, including foam-free mechanics - Price custom bouquet work accurately, factoring in stem loss, labor, and overhead The course begins with core botanical terms and prep procedures before progressing step-by-step through bouquet construction methods, finishing techniques, and foundational business workflows. This course is designed for beginners, hobbyists, and aspiring floral entrepreneurs with no prior floristry experience required. Start reading today to develop your floral design skills and craft beautiful wedding bouquets with confidence.