Digital Marketing Foundations and Modern AI Tools

Reaching audiences online requires a clear understanding of core marketing channels and modern productivity workflows. This comprehensive written course takes you through the fundamental principles and practical techniques needed to plan, execute, and analyze successful marketing campaigns across the web. What you'll learn: - Understand core digital marketing terminology, audience targeting, and funnel design - Apply on-page and off-page search engine optimization (SEO) strategies to increase organic search reach - Create structured pay-per-click (PPC) and search advertising campaigns that convert - Design engaging email marketing sequences and automated customer retention workflows - Leverage AI tools for audience research, creative ideation, and rapid copywriting - Analyze campaign metrics and key performance indicators to optimize budget and ROI The course begins with foundational concepts and channel overviews before guiding you through structured frameworks, real-world case breakdowns, and written application exercises. It is designed for complete beginners and small business owners with no prior marketing experience required. Start developing your digital marketing capabilities today.