Product Marketing Foundations and Go-to-Market Strategy

Modern product marketing bridges the gap between building a great product and ensuring customers discover, adopt, and love it. This text-based course guides you through the foundational concepts and strategic workflows used by leading product marketing professionals to bring products to market successfully. You will build a structured understanding of core product marketing principles, from audience research and value proposition design to metrics-driven launch planning. What you'll learn: - Define core product marketing terminology, roles, and cross-functional responsibilities - Craft clear positioning statements and differentiated value propositions for target personas - Develop effective go-to-market strategies tailored to modern product-led and sales-assisted motions - Coordinate successful product launches with cross-functional alignment across product, sales, and support - Establish essential product marketing metrics to measure adoption, retention, and campaign impact The course begins with foundational definitions and frameworks before guiding you through practical positioning exercises and launch planning scenarios. Designed specifically for beginners, this course requires no prior marketing or product management experience. Start reading today to build a strong foundation in modern product marketing.