Business Intelligence Fundamentals for Growth Analysts

Data is the foundation of modern growth strategies, yet translating raw metrics into actionable business decisions can be challenging without structured analytical methods. This text-based course guides you through applying business intelligence principles directly to growth marketing and funnel optimization. You will build a thorough understanding of how to track user journeys, measure acquisition and retention channels, and interpret conversion data to support strategic decision-making. What you'll learn: - Understand fundamental business intelligence concepts, core metrics, and growth terminology - Analyze user funnels to identify friction points and opportunities for conversion optimization - Track and interpret key growth indicators, including customer acquisition cost, lifetime value, and churn - Apply cohort analysis techniques to evaluate long-term retention and engagement patterns - Design structured experimentation frameworks to validate growth hypotheses with data - Construct meaningful reporting structures that translate data insights into clear business actions The course begins by establishing foundational data terminology and core growth metrics before walking step-by-step through funnel analysis, experimentation workflows, and reporting practices. This course is designed for aspiring growth analysts, digital marketers, and product team members seeking to build solid analytical skills from the ground up. No prior business intelligence experience is required. Start reading today to develop your data-driven growth analysis capabilities.