Google Ads for Local Business: Attract Customers Nearby

For small business owners, appearing at the top of search results when a local customer is ready to buy is essential for growth. This course provides a clear path to understanding how local search works and how to use paid advertising to drive foot traffic and inquiries. You will learn to establish a strong digital foundation and launch targeted campaigns that reach the right people at the right time. What you will learn: Understand the core principles of local search intent and keyword selection; Configure a Business Profile to maximize local visibility and customer trust; Create location-based ad campaigns that target specific neighborhoods or service areas; Apply budget-friendly bidding strategies tailored for small business needs; Master the use of location extensions to highlight your physical address and contact details; Track essential conversion actions like phone calls and map directions. The content starts with key terminology and the basics of the local search ecosystem before moving into the practical logic of campaign setup. This course is designed for beginners and local entrepreneurs with no previous marketing experience. Start building your local online presence today.