Lead Capture and Management with HubSpot Starter Tools

Every growing business needs a reliable stream of new prospects, but setting up a lead generation system can feel overwhelming. This written course guides you step-by-step through setting up your first lead capture system using HubSpot's powerful entry-level features. You will transition from manual contact tracking to an organized system that captures, segments, and nurtures prospects. By the end of this course, you will understand how to leverage forms, pop-ups, and ad tracking to build a clean, compliant database of potential customers. What you'll learn: Understand foundational lead generation terminology and how a CRM stores contact data; Create and customize high-converting lead capture forms and pop-ups; Connect and track ad campaigns to measure your lead acquisition performance; Organize and segment captured leads using lists and contact properties; Apply modern privacy-first data collection practices to ensure compliance; Configure basic automated follow-up emails to engage new leads instantly. We begin with the core concepts of inbound marketing and database setup before moving into step-by-step written guides for building forms and tracking ads. You will finish with practical strategies for organizing your contacts and launching your first lead capture campaign. This course is designed for beginners, small business owners, and aspiring marketers with no prior CRM or HubSpot experience. Start building your customer pipeline today by mastering the fundamentals of digital lead capture.