Principles of Behavioral Economics

Are you curious about why people make seemingly irrational economic choices? This course delves into the core principles of behavioral economics, explaining the psychological biases and heuristics that shape our financial decisions. You will gain a foundational understanding of how cognitive processes impact economic behavior, moving beyond traditional models to explore a more nuanced view of human decision-making. What you'll learn: * Understand core concepts like cognitive biases, heuristics, and prospect theory. * Analyze how emotions and social factors influence economic choices. * Apply behavioral economics principles to understand consumer behavior and market trends. * Explore the ethical implications of using behavioral insights. * Practice identifying decision-making patterns in everyday situations. This course begins with fundamental definitions and progresses through key theories and applications, providing a comprehensive introduction to the field. It is designed for beginners with no prior knowledge of economics or psychology required. Start exploring the fascinating intersection of mind and market.