Marketing Automation Strategy with Mautic

Effective digital marketing requires personalized communication at scale. Learn how marketing automation can streamline your efforts and maximize engagement without relying on complex proprietary software. This course provides a foundational understanding of Mautic, empowering you to move beyond manual email blasts and implement sophisticated, behavioral-driven campaigns. By the end, you will be able to manage contacts, segment audiences precisely, and build automated workflows that run continuously. What you'll learn: Understand the core principles of marketing automation, lead lifecycle stages, and the Mautic architecture. Configure a Mautic instance, manage user roles, and establish necessary integrations for data flow. Design and deploy multi-step automated campaigns using forms, landing pages, and email builders within Mautic. Practice advanced lead segmentation based on user behavior and demographic data to create highly targeted messages. Apply lead scoring models to prioritize high-value contacts and optimize the handoff to sales teams. Implement basic data privacy and consent management practices essential for handling contact information securely. The course begins by defining key terminology and guiding you through the initial setup process. We then explore contact management and segmentation techniques before focusing on the practical construction of automated campaigns and reporting. This course is designed for digital marketers, small business owners, and technical beginners who want to leverage open-source marketing automation. No prior experience with Mautic or coding is required. Start building your automated marketing engine today.