Product Analytics Foundations and A/B Testing Essentials

Finding your path in the tech industry can be overwhelming with so many specialized roles. This text-based course introduces you to the world of product analytics, helping you understand the day-to-day responsibilities of a product analyst and determine if this career fits your skills and interests. You will transition from a curious beginner to a knowledgeable professional with a structured, bird's-eye view of how digital products grow. By reading through our curated lessons, you will learn how to make data-driven decisions, track user behavior, and evaluate product changes through simulated experimentation. What you'll learn: - Understand the fundamental role, responsibilities, and daily workflow of a product analyst. - Define and track key product metrics, including retention, conversion, LTV, and CAC. - Analyze user journeys to identify product friction points and opportunities. - Master the core principles of A/B testing, from hypothesis formulation to statistical significance. - Evaluate experiment results using structured text-based simulation scenarios. - Apply modern data privacy best practices and ethical data collection principles. The course starts with foundational definitions of product management and analytics before diving into metrics frameworks and user journey mapping. You will then progress to structured, text-based simulation exercises that walk you through designing and analyzing real-world A/B tests. This program is designed specifically for beginners exploring IT career options and aspiring analysts who want to connect separate concepts into a coherent, practical framework. No prior technical background or coding experience is required. Start reading today to find your path in product analytics and build your decision-making skills.