Google Business Profile Setup and Local SEO Optimization

Want to make sure your business stands out when local customers search for your services online? Establishing a prominent local search presence is the most effective way to drive foot traffic, calls, and website visits. This text-only course guides you through the entire process of establishing and managing your business listing, helping you turn search views into actual customer interactions. What you will learn: Understand the foundational concepts of local search engine optimization and how listings are ranked; Create and verify your business listing step-by-step using current platform guidelines; Optimize your business description, categories, and attributes for maximum search visibility; Manage customer reviews and apply best practices for building online trust; Utilize updates, posts, and messaging features to engage directly with your target audience; Analyze performance metrics to understand how customers find and interact with your listing. We begin with the absolute basics, explaining key terminology and setup prerequisites before diving into optimization strategies and customer engagement techniques. This course is designed entirely for beginners, local business owners, and service providers with no prior search engine marketing experience. Start reading today to put your business on the digital map and connect with local customers.