Foundations of Digital Marketing and E-Commerce

Succeeding in the modern digital economy requires a solid grasp of customer acquisition and online sales channels. This text-based course equips you with the strategic frameworks and practical knowledge needed to plan, execute, and scale digital marketing campaigns and e-commerce operations. What you'll learn: - Understand foundational digital marketing concepts, core terminology, and modern customer journey mapping - Create search engine optimization (SEO) and content strategies to attract organic traffic - Design paid performance campaigns across search and social channels with clear targeting - Apply conversion rate optimization (CRO) principles to increase online store sales - Implement customer retention workflows using lifecycle email marketing and automation - Analyze performance metrics, attribution fundamentals, and data-driven growth strategies The course begins with fundamental terminology and audience analysis frameworks before progressing step-by-step through traffic acquisition, store optimization, and analytics. Designed for beginners, aspiring digital marketers, and entrepreneurs with no prior experience required. Begin reading today to build your digital marketing and e-commerce skills.