Digital Marketing: Social Media Ads and E-Commerce Essentials

Navigating the world of online sales and digital promotion can feel overwhelming without a clear roadmap. This course provides a structured path to understanding how social media, paid ads, and e-commerce work together to build a successful online business. You will transition from a beginner to a confident practitioner capable of managing a brand's digital presence. By focusing on the intersection of content, paid media, and sales optimization, you will gain the tools needed to drive measurable growth in any industry. * Understand fundamental marketing concepts and the digital sales funnel * Create strategic social media plans tailored to specific business goals * Configure paid ad campaigns across major platforms using modern targeting * Apply e-commerce principles to improve product visibility and conversion rates * Practice crafting effective email marketing campaigns and automated workflows * Learn the impact of data privacy changes on modern digital tracking and attribution The material begins with essential terminology and foundational definitions before progressing into tactical execution for social media, advertising, and online retail. This course is designed for absolute beginners with no prior marketing or sales experience. Start building your digital marketing skills today.