Digital Marketing and Advertising: Funnels, Ads, and Lead Generation

Navigating the world of online advertising can feel overwhelming with constantly changing platforms and algorithms. This comprehensive text-based course breaks down digital marketing into clear, actionable frameworks that anyone can understand and execute. You will transition from a beginner to a confident marketer capable of designing customer journeys that convert. By studying real-world strategies and practicing through written exercises, you will learn how to attract attention, capture leads, and turn prospects into loyal customers. What you'll learn: Understand the core principles of digital marketing, customer acquisition funnels, and lead generation; Create compelling ad copy and campaign structures for major search and social media platforms; Design high-converting landing pages and opt-in forms using modern conversion rate optimization principles; Apply modern data privacy standards and understand how cookieless tracking impacts ad measurement; Leverage basic AI prompting techniques to streamline your copywriting and content creation workflows; Analyze key marketing metrics to optimize your campaigns and maximize your return on ad spend. The course begins with essential marketing terminology and foundational funnel concepts before guiding you step-by-step through campaign setup, lead nurturing, and modern tracking practices. This course is designed specifically for beginners, small business owners, and aspiring marketers with no prior advertising experience. Start reading today to build your marketing foundation and grow your business online.