User-Centric Design and Research with Generative AI

Modern design requires balancing human needs with the speed of emerging technology. This course shows you how to use generative AI as a powerful partner in the user-centric design process, ensuring your projects remain focused on the person behind the screen. You will move from traditional manual research and ideation to a streamlined workflow where AI helps generate insights, personas, and design concepts, allowing you to focus on high-level strategy and empathy. In this course, you will: - Understand the fundamental principles of user-centric design and how generative AI fits into the modern workflow. - Apply prompt engineering techniques to generate detailed user personas and scenario-based research insights. - Practice using AI tools to brainstorm design solutions and overcome creative blocks during the ideation phase. - Learn how to synthesize large amounts of qualitative user data using AI-driven analysis patterns. - Create rapid prototypes and wireframe concepts by translating text-based requirements into structured layouts. - Navigate ethical considerations, including bias detection and maintaining human empathy in AI-assisted design. The course begins with core definitions of user experience and generative models before moving into practical written exercises that simulate real-world design challenges. This program is designed for beginners in design or research who want to leverage modern technology, with no prior AI or technical experience required. Start building smarter, faster, and more empathetic designs today.