Creating User Personas and Journey Maps in Miro

Designing great products starts with deeply understanding who your users are and how they interact with your service. This text-based course guides you through the process of translating raw user data into clear visual assets that drive real design decisions. You will transition from gathering disorganized user feedback to structuring it into professional personas and comprehensive journey maps. By utilizing Miro's digital canvas, you will learn how to synthesize qualitative data, map out user emotional phases, and identify key friction points. What you'll learn: Understand foundational UX research terminology and the core principles of user-centered design; Gather and synthesize qualitative data to identify common user behaviors and pain points; Create detailed user personas that reflect realistic and inclusive user needs; Design step-by-step user journey maps in Miro to visualize the end-to-end customer experience; Identify moments of friction and opportunities for optimization within the user flow; Apply modern digital collaboration techniques to share and iterate on maps with product teams. The course begins with foundational definitions of user research, personas, and journey mapping. From there, you will read through step-by-step guides on gathering insights, structuring Miro boards, and building maps that reflect real-world user paths. Designed entirely for beginners, this text-only course requires no prior experience in UX design or Miro. Start reading today to master the fundamentals of user-centered mapping and elevate your product design process.