Artist Management: Launching and Managing Music Careers

Navigating the music industry as an artist manager requires a unique blend of business acumen, creative vision, and strategic planning. This text-based course guides you through the essential responsibilities of a modern manager, helping you turn creative talent into a sustainable business. By the end of this course, you will understand how to structure professional management agreements, build a strong industry network, and navigate the complexities of digital music distribution and live touring. What you'll learn: - Understand the foundational roles, responsibilities, and legal ethics of a professional artist manager. - Identify and evaluate promising musical talent while defining a unique brand identity. - Navigate management contracts, commission structures, and essential industry agreements. - Build a core professional team, including booking agents, publicists, and attorneys. - Develop modern release strategies leveraging digital streaming platforms and social media algorithms. - Plan and budget live tours, merchandise sales, and fan-engagement campaigns. The course begins with core industry terminology, historical context, and business structures before moving into practical chapters on negotiation, digital marketing, and live event coordination. You will read real-world scenarios and complete written exercises designed to simulate actual management decisions. This course is designed for aspiring music managers, independent artists, and music business enthusiasts, with no prior industry experience required. Start reading today to lay the groundwork for a successful career in artist management.