Designing Option Pricing in Product Bundles

Creating effective product bundles is key to maximizing sales, but configuring complex pricing options can be challenging. Understanding how to structure option-based pricing ensures your catalog remains flexible, accurate, and profitable across different markets. This text-only course guides you through the foundational concepts of product bundling and option pricing. You will transition from understanding basic pricing models to structuring advanced multi-currency configurations that scale. What you'll learn: - Understand foundational bundling terminology and option pricing mechanics - Configure parent-child product relationships and option constraints - Manage multi-currency settings and regional pricing overrides - Apply modern dynamic pricing rules and subscription-based bundling patterns - Practice structuring bundle options through comprehensive written scenarios - Optimize sales workflows by aligning bundle structures with buyer behavior You will begin with essential definitions and core bundling concepts before moving step-by-step through configuration logic, multi-currency handling, and real-world pricing scenarios. This course is designed for beginners, sales operations specialists, and aspiring pricing analysts, with no prior experience in CPQ tools required. Start reading today to master the fundamentals of product bundle pricing.