GenAI for Product Marketing: Building Data-Driven Campaigns

Product marketing demands a balance of creative messaging and rigorous data analysis. Generative AI offers powerful ways to accelerate this work, but only if you know how to direct it with precision and ground it in real data. This text-based course guides you from the absolute basics of AI models to executing sophisticated, data-backed marketing campaigns. You will read clear explanations, study structured prompt frameworks, and practice analyzing customer insights to generate highly targeted positioning, copy, and go-to-market assets. What you'll learn: Understand core generative AI concepts, terminology, and how large language models process marketing data; Apply modern prompt engineering frameworks specifically tailored for product positioning and messaging; Analyze customer feedback and quantitative data using AI to extract actionable buyer personas; Create data-driven campaign copy and content strategies that align with specific target segments; Evaluate AI-generated outputs for brand voice consistency, accuracy, and ethical compliance. The course begins with foundational AI principles before moving step-by-step through data analysis, persona development, and campaign execution. You will build your skills through detailed written examples, practical case studies, and text-based exercises. Designed specifically for product marketers, brand managers, and growth marketers who are new to generative AI and want to build practical, data-driven skills. No prior technical or AI experience is required. Start reading today to transform your product marketing workflows with the power of generative AI.