UX Research and User Testing for Major Design Changes

When making significant changes to a website or product, guessing what works can lead to costly mistakes. This course teaches you how to use structured UX research and user testing to validate larger design and structural changes before they impact your metrics. You will progress from understanding foundational UX research principles to executing complex A/B tests and qualitative user studies. By the end of this text-only course, you will know how to select the right tools and methodologies to make data-driven design decisions. What you'll learn: Learn the core principles of UX research and qualitative versus quantitative testing; Design effective user testing scenarios to evaluate major structural and design updates; Compare and configure testing tools like Convert, Crazy Egg, and Visual Website Optimizer; Analyze user behavior patterns using heatmaps, session recordings, and click maps; Formulate and validate hypotheses using structured A/B testing methodologies; Apply ethical data collection and accessibility considerations during user research. You will start with key terminology and foundational UX research frameworks before moving on to practical testing setups and tool comparisons. The curriculum guides you step-by-step through designing, executing, and evaluating your first major change test. This course is designed for beginner UX designers, product managers, and digital marketers with no prior user testing experience. Start reading today to make your design decisions predictable and user-centered.