Pricing Strategy and Policy in Marketing

Setting the right price is one of the most critical decisions in business and marketing. Understanding fundamental pricing policies helps you evaluate market demand, profitability, and customer perception. This text-only course guides you through core concepts of pricing policy, from basic cost-based calculations to modern dynamic and value-based pricing models. What you will learn: Understand foundational terminology, price elasticity, and market demand functions. Calculate cost-plus pricing, break-even points, and margin structures. Explore value-based pricing strategies and psychological pricing techniques. Analyze competitive pricing models, market skimming, and penetration tactics. Examine modern pricing concepts, including dynamic pricing and subscription structures. Evaluate discount policies, terms of sale, and price differentiation mechanisms. You will start with key definitions and foundational principles before progressing into structured pricing frameworks and commercial scenarios. This course is ideal for beginners and students looking for a clear, accessible entry point into marketing pricing strategy without any prerequisites. Start reading today to build a solid baseline in strategic pricing.