SQL Foundations for Product, Marketing, and Data Analytics

To make smart business decisions today, you need direct access to your data. Relying on busy developers or data teams to run simple queries slows down your marketing campaigns, product updates, and analytical insights. This text-based course guides you from absolute SQL beginner to a confident data extractor. You will learn how databases are structured, how to write clean queries, and how to solve real-world business problems using data-driven insights. What you'll learn: - Understand database structures, tables, relationships, and key data types. - Write precise SELECT queries to filter, sort, and aggregate raw business data. - Combine data from multiple tables using INNER, LEFT, and OUTER JOINs. - Apply Common Table Expressions (CTEs) and subqueries to organize complex logic. - Analyze trends over time using modern SQL aggregation and window functions. - Solve practical marketing and product scenarios like calculating conversion rates and user retention. The course starts with foundational concepts of relational databases before moving into hands-on querying techniques. Through written explanations and practical code-based exercises, you will build the confidence to query any database independently. This course is designed for beginners, including aspiring data analysts, product managers, marketers, and business professionals with no prior programming or SQL experience. Start reading today to unlock the power of data-driven decision-making.