Digital Marketing Foundations: SEO, Email, and Social Media Strategy

In today's digital landscape, reaching the right audience requires a smart, multi-channel approach. This text-based course guides you through the core pillars of modern digital marketing, from search engine visibility to engaging social media content. You will transition from understanding basic marketing definitions to planning and executing cohesive digital campaigns. By learning how to coordinate SEO, email, and social media efforts, you can build a sustainable online presence that attracts and retains customers. What you'll learn: Understand foundational digital marketing concepts, terminology, and customer journey mapping; Develop search engine optimization (SEO) strategies to improve organic search visibility; Design high-converting email marketing campaigns and build subscriber lists; Create engaging content strategies for social media platforms and video channels like YouTube; Apply modern analytics principles to measure campaign performance and respect user privacy; Leverage AI-assisted copywriting techniques to scale your content creation efficiently. The course starts with essential marketing terminology and basic concepts before moving into practical strategic planning for each major channel. You will read through real-world scenarios and complete written exercises to reinforce your new skills. This course is designed for absolute beginners, aspiring marketers, and small business owners with no prior marketing experience. Start reading today to build your foundational digital marketing skillset.