Telegram Ads Analytics: Building Dashboards in DataLens

As a marketer or business owner, tracking the performance of your Telegram Ads campaigns shouldn't require manual spreadsheet updates or complex coding. Transforming raw advertising exports into clear, visual insights is key to optimizing your budget and proving campaign ROI. In this text-based course, you will learn how to connect your Telegram Ads data to DataLens and design clean, professional dashboards. You will progress from understanding core business intelligence concepts to mapping marketing metrics and building interactive charts that clearly communicate campaign performance. What you'll learn: - Understand foundational data visualization and business intelligence concepts. - Connect and prepare Telegram Ads data exports for seamless integration with DataLens. - Create custom calculated fields to track essential marketing metrics like CTR, CPC, and CPA. - Design clear, readable dashboard layouts that highlight key performance indicators (KPIs). - Configure dynamic filters and charts to analyze campaign performance over time. - Apply modern data modeling practices to structure your marketing reports efficiently. The course begins with the absolute basics of data visualization, teaching you how to structure raw data before moving into DataLens. You will then follow step-by-step written guides to configure connections, build charts, and assemble a polished marketing dashboard. This course is designed for digital marketers, media buyers, and business owners who want to automate their reporting. No prior data analysis or programming experience is required. Start reading today to turn your raw Telegram Ads data into clear, actionable business insights.