HubSpot Marketing Automation: CRM, Email, and Lead Scoring — PickAClass
4.5 (11) ⏱ 2h 42m 📚 27 lessons

HubSpot Marketing Automation: CRM, Email, and Lead Scoring

Master essential RevOps skills by connecting CRM data, automating email campaigns, and scoring leads to streamline your B2B marketing workflows.

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About this course

Marketing automation is transforming how businesses connect with prospects, but managing scattered data can be overwhelming. By bringing your CRM, email campaigns, and lead tracking into a unified system, you can build scalable revenue operations (RevOps) from the ground up. This text-based course guides you step-by-step through setting up and optimizing marketing automation using HubSpot. You will start with foundational terminology and CRM concepts before diving into practical workflows. Through written exercises and real-world scenarios, you will learn how to align marketing and sales efforts, segment audiences, and trigger personalized communications automatically. What you'll learn: Understand foundational CRM concepts and the role of RevOps in modern business. Configure basic marketing automation workflows to nurture prospects efficiently. Design automated email sequences utilizing modern personalization and AI-assisted drafting principles. Apply lead scoring models to identify high-intent prospects for sales teams. Integrate data privacy best practices to ensure compliance in your marketing pipelines. Practice segmenting audiences based on behavioral and demographic data. The curriculum flows logically from basic database setup and terminology to building multi-step automated campaigns. You will read clear explanations and review structural examples that prepare you to design your own marketing engines. This course is designed for beginners, aspiring B2B marketers, and anyone interested in RevOps—no prior experience with marketing software is required. Start reading today to transform your marketing processes into an automated, data-driven system.

What you'll get

  • 📜 Certificate of completion
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  • 💬 Personal AI tutor
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  • 📱 Phone or computer
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  • 💸 14-day refund
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  • Short & focused
    2h 42m of practical content

Certificate of completion

Every course you complete on PickAClass issues a credential like this — original, with its own code, verifiable by URL, and detailed about what was actually demonstrated.

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PickAClass
Skills profile · verifiable
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Certificate of Mastery
This certifies that
Name Surname
has successfully demonstrated mastery of
HubSpot Marketing Automation: CRM, Email, and Lead Scoring
Skills demonstrated
Behavioral pattern analysis
Foundational
1.2 hrs
Decision-architecture frameworks
Proficient
1.4 hrs
A/B test design
Proficient
1.7 hrs
Behavioral copywriting
Advanced
1.9 hrs
P
PickAClass — Name Surname
HubSpot Marketing Automation: CRM, Email, and Lead Scoring
Page 2 of 2
Performance detail
Coursework summary
Lessons completed 14 / 14
Practice questions 26 / 28
Assignments submitted 4 (avg 4.5 / 5)
Capstone project Reviewed — 4.6 / 5
Total practice 6.2 hrs
Performance benchmark
Cohort rank Top 12% of 1,625
Time to completion 11 days (median: 22)
Mastery score 91 / 100
Practice-question score 94%
Skill verification Verified Skill Path
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pickaclass.com/certificates/PCC-2026-X4F7-AP19
Issued under the academic standards of PickAClass. Skill levels reflect assessed performance against the course's competency rubric. This is an original credential of this platform.

Reviews (11)

Fikret Durmuş TR
★ 5 · July 30, 2026

HubSpot içinde CRM verilerini e-posta otomasyonuyla birleştirmeyi bu kadar pratik anlatan bir kurs görmemiştim.

Andrzej Zieliński PL Verified learner
★ 5 · July 20, 2026

Zapisałem się na ten kurs, bo od miesięcy próbowałem ogarnąć automatyzację w HubSpot i ciągle się gubiłem. Sposób, w jaki tłumaczone jest łączenie danych CRM z kampaniami mailowymi, jest naprawdę klarowny i logiczny, krok po kroku. Najbardziej przydała mi się część o lead scoringu, bo wcześniej w ogóle nie rozumiałem, jak sensownie punktować kontakty. Przykłady są oparte na realnych scenariuszach, więc łatwo przełożyć to na własną pracę. Tempo kursu jest w sam raz, nic nie jest zbyt pobieżne. Po ukończeniu od razu wdrożyłem prosty scoring u siebie w firmie i widzę różnicę.

Анна Козлова RU Verified learner
★ 4 · July 19, 2026

Связать данные CRM с автоматическими письмами в HubSpot оказалось проще, чем я думал. Раздел про скоринг лидов помог отделу продаж брать в работу только тёплые контакты. Хотелось бы больше примеров сложных воркфлоу, но для старта в RevOps материал отличный.

Małgorzata Lewandowska PL Verified learner
★ 5 · July 10, 2026

Kurs bardzo dobrze pokazuje, jak połączyć dane z CRM z automatyzacją e-maili w HubSpot bez zbędnego zagłębiania się w teorię. Fragment o lead scoringu był dla mnie najbardziej wartościowy, bo nareszcie rozumiem logikę punktowania kontaktów. Świetny punkt startowy, jeśli dopiero zaczynasz z RevOps.

Ibrahim Mohammed ET Verified learner
★ 4 · June 29, 2026

Solid HubSpot basics, wanted more on advanced workflows.

Viviane Carvalho BR Verified learner
★ 5 · June 24, 2026

Este curso me ajudou a entender de verdade como conectar dados de CRM com automações de e-mail dentro do HubSpot. A parte sobre lead scoring foi a que mais me surpreendeu, porque finalmente entendi como priorizar contatos de forma prática. As aulas são bem organizadas e fáceis de acompanhar mesmo para quem nunca mexeu em RevOps antes.

Aurora Ricci IT Verified learner
★ 4 · June 19, 2026

Ho seguito questo corso per capire meglio come collegare i dati del CRM alle automazioni email in HubSpot, e devo dire che la struttura è molto chiara. La sezione sul lead scoring è quella che mi ha dato più valore, perché finalmente ho capito come dare priorità ai contatti giusti. Gli esempi pratici dentro la piattaforma rendono tutto più concreto rispetto a una semplice teoria. L'unico appunto è che la parte sulle automazioni più avanzate avrebbe meritato qualche lezione in più, perché resta un po' superficiale.

জামাল উদ্দিন BD Verified learner
★ 4 · June 11, 2026

HubSpot দিয়ে কীভাবে CRM ডেটা আর ইমেইল অটোমেশন একসাথে কাজ করে, তা এই কোর্সে বেশ পরিষ্কারভাবে বোঝানো হয়েছে। লিড স্কোরিং অংশটা আমার কাছে সবচেয়ে উপকারী মনে হয়েছে, কারণ আগে এই বিষয়টা একদমই বুঝতাম না। প্র্যাকটিক্যাল উদাহরণগুলো বাস্তব ক্যাম্পেইনের মতো, তাই শিখতে সুবিধা হয়েছে। তবে অ্যাডভান্সড অটোমেশন সেটআপ নিয়ে আরেকটু গভীরে গেলে ভালো হতো।

Elisa Puspita ID
★ 5 · June 6, 2026

Penjelasan tentang lead scoring di HubSpot bikin saya akhirnya paham cara memprioritaskan leads dengan benar.

Eduardo Barbosa BR Verified learner
★ 4 · June 5, 2026

Ótima introdução ao HubSpot e ao lead scoring, só senti falta de mais exemplos avançados de automação de e-mail.

Phan Thị Hồng VN
★ 5 · June 4, 2026

Mình làm marketing nhưng chưa từng dùng HubSpot bài bản, nên khóa này đúng thứ mình cần. Phần kết nối dữ liệu CRM với automation email được giảng rất chi tiết, dễ làm theo từng bước. Mình thích nhất là phần lead scoring, trước giờ chỉ nghe tên chứ chưa hiểu cách chấm điểm khách hàng tiềm năng thế nào. Các bài tập thực hành ngay trên giao diện HubSpot giúp mình nhớ lâu hơn nhiều so với chỉ xem lý thuyết. Tốc độ giảng dạy vừa phải, không bị dồn nén. Sau khóa học mình đã tự set up được một quy trình automation cơ bản cho công ty.

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