B2B Marketing with LinkedIn Ads and ABM — PickAClass
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★ 4.8 (8) ⏱ 2h 42m 📚 27 lessons

B2B Marketing with LinkedIn Ads and ABM

Discover how to design targeted B2B campaigns and generate qualified pipeline using modern account-based marketing strategies.

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  • 🌐 In English
    Lessons, tasks and certificate — all fully in your language.

About this course

B2B marketing requires precision to reach the right decision-makers. LinkedIn Ads provides a powerful ecosystem for targeting professionals, making it an essential tool for generating high-quality business pipelines. This course takes you from the absolute basics of digital advertising terminology to designing effective Account-Based Marketing (ABM) strategies. You will understand how to structure campaigns, align your messaging with buyer intent, and measure success using modern, privacy-first tracking principles. What you will learn: Understand fundamental B2B marketing terminology and the core concepts of ABM; Design targeted campaign architectures focused on specific industries, roles, and company sizes; Apply modern intent signals and first-party data principles to refine your audience targeting; Create compelling written ad copy and offers that resonate with B2B decision-makers; Configure basic reporting metrics to measure pipeline generation and campaign health. The curriculum begins with foundational definitions and platform concepts before moving into practical, scenario-based written exercises. You will read through strategic frameworks and step-by-step campaign planning methodologies to build your skills. Designed entirely for beginners, this text-based course requires no prior advertising or marketing experience. Start reading today to build a strong foundation in B2B marketing and targeted pipeline generation.

What you'll get

  • 📜 Certificate of completion
    Add it to your LinkedIn profile
  • 💬 Personal AI tutor
    Stuck on a lesson? Ask your built-in tutor anything, any time.
  • ♾️ Lifetime access
    Come back anytime, no expiry
  • 📱 Phone or computer
    Works anywhere, any device
  • 💸 14-day refund
    No questions asked
  • ⚡ Short & focused
    2h 42m of practical content

Certificate of completion

Every course you complete on PickAClass issues a credential like this — original, with its own code, verifiable by URL, and detailed about what was actually demonstrated.

P
PickAClass
Skills profile · verifiable
Document
Certificate of Mastery
This certifies that
Name Surname
has successfully demonstrated mastery of
B2B Marketing with LinkedIn Ads and ABM
Skills demonstrated
✓
Behavioral pattern analysis
Foundational
1.2 hrs
✓
Decision-architecture frameworks
Proficient
1.4 hrs
✓
A/B test design
Proficient
1.7 hrs
✓
Behavioral copywriting
Advanced
1.9 hrs
P
PickAClass — Name Surname
B2B Marketing with LinkedIn Ads and ABM
Page 2 of 2
Performance detail
Coursework summary
Lessons completed 14 / 14
Practice questions 26 / 28
Assignments submitted 4 (avg 4.5 / 5)
Capstone project Reviewed — 4.6 / 5
Total practice 6.2 hrs
Performance benchmark
Cohort rank Top 12% of 1,625
Time to completion 11 days (median: 22)
Mastery score 91 / 100
Practice-question score 94%
Skill verification Verified Skill Path
Verify this credential
pickaclass.com/certificates/PCC-2026-X4F7-AP19
Issued under the academic standards of PickAClass. Skill levels reflect assessed performance against the course's competency rubric. This is an original credential of this platform.

Reviews (8)

สุรพล ขยันงาน TH Verified learner
★ 5 · August 8, 2026

เข้าใจ ABM บน LinkedIn ได้ชัดเจนมาก

Mulu Haile ET Verified learner
★ 5 · August 2, 2026

The account-based approach completely changed how I run LinkedIn campaigns. Pairing tight audience targeting with ABM messaging brought in qualified pipeline instead of random clicks, and the budgeting section saved me from wasting spend. Exactly what our B2B team needed.

Lutfi Ali ID Verified learner
★ 5 · July 24, 2026

Saya sudah lama mencari kursus yang benar-benar membahas ABM di LinkedIn, bukan sekadar iklan biasa, dan kursus ini akhirnya menjawab kebutuhan itu. Penjelasan tentang cara menyusun daftar akun target dan menyesuaikan pesan iklan untuk tiap segmen sangat detail dan mudah diikuti. Bagian tentang mengukur kualitas pipeline daripada sekadar jumlah klik benar-benar mengubah cara saya melihat laporan kampanye. Instrukturnya juga memberi contoh nyata dari kampanye B2B yang berhasil, lengkap dengan angka-angka yang masuk akal. Setelah menerapkan strukturnya, tim sales kami mulai mendapat leads yang jauh lebih relevan dibanding sebelumnya.

Наталія Мельник UA
★ 4 · July 15, 2026

Хорошо разбирает, как настраивать ABM-кампании в LinkedIn, но примеров для маленьких B2B-команд маловато.

Katarzyna Wiśniewska PL Verified learner
★ 5 · June 29, 2026

Kurs bardzo dobrze tłumaczy, jak budować kampanie ABM na LinkedInie tak, żeby trafiać w konkretnych decydentów, a nie szeroką publiczność. Podobało mi się podejście krok po kroku do segmentacji list kontaktów i dopasowywania treści reklam. Po wdrożeniu kilku sugestii jakość leadów w naszym pipeline wyraźnie się poprawiła.

Léa Pelletier MC Verified learner
★ 4 · June 22, 2026

Je débutais complètement avec les LinkedIn Ads en contexte B2B, et la structure du cours rend les choses accessibles. La méthode pour construire des listes de comptes cibles et aligner le message ABM dessus est très concrète, j'ai pu lancer une première campagne sans me perdre. Le pipeline généré est déjà plus qualifié qu'avant. J'aurais aimé un peu plus de détails sur le reporting et l'attribution des leads. Globalement, un investissement de temps qui en vaut vraiment la peine pour qui vise les grands comptes.

Alice Dupont LU Verified learner
★ 5 · June 2, 2026

Formation très concrète sur la mise en place de campagnes ABM sur LinkedIn, avec une méthode claire pour cibler les bons comptes. J'ai particulièrement aimé la partie sur l'alignement entre les listes de comptes et les messages publicitaires selon le poste du décideur. Depuis que j'applique cette structure, la qualité des leads qui remontent dans notre pipeline s'est nettement améliorée.

Marc Weber LU Verified learner
★ 5 · May 26, 2026

Excellente formation pour comprendre comment combiner LinkedIn Ads et ABM sans se disperser sur des audiences trop larges. Les étapes pour construire une liste de comptes cibles et créer des séquences publicitaires cohérentes sont expliquées de façon très pratique. Je recommande particulièrement le module sur le suivi du pipeline généré, qui donne des repères concrets pour mesurer les résultats.

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Frequently asked

What do I need to take this course? +

Just a phone or computer with internet. No installs, no special hardware.

How do I pay? +

By card via Stripe. We don’t store card details — Stripe handles them securely.

Can I get a refund? +

Yes — full refund within 14 days, no questions asked.

How long will I have access? +

Forever. Once you purchase, the course is yours to revisit anytime.

Will I get a certificate? +

Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.

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