HubSpot Essentials: Core CRM and Marketing Tools

Managing customer relationships and launching marketing campaigns can feel overwhelming without a structured system. This text-based course guides you through HubSpot's core features, showing you how to centralize customer data, capture leads, and nurture prospects effectively. You will learn to navigate the platform's essential tools to build a solid foundation for your inbound marketing strategy. What you'll learn: - Understand the core principles of CRM database management - Configure contact records and custom properties to track prospect interactions - Create responsive lead capture forms to grow your audience - Design and schedule personalized email marketing campaigns - Analyze key performance metrics and contact engagement data - Apply modern data hygiene and privacy best practices to keep your database clean We begin with essential terminology and CRM setup before guiding you through practical, step-by-step workflows for lead generation and email outreach. This course is designed for beginners, business owners, and aspiring marketers with no prior CRM experience. Start reading today to organize your contact data and scale your marketing efforts.