Marketing Analytics Essentials with Excel and Web Analytics

Digital marketing decisions rely heavily on data, yet turning raw numbers into actionable business insights can feel overwhelming for beginners. This course guides you through core analytical concepts and practical tools, giving you the confidence to measure campaigns, evaluate user behavior, and run data-driven experiments. What you will learn: Understand core marketing metrics and essential statistical terms. Analyze performance data using Excel functions and pivot tables. Track traffic and campaign performance in web analytics platforms. Formulate hypotheses and evaluate marketing test results correctly. Structure readable reporting layouts to communicate insights clearly. Apply modern tracking standards and digital attribution models. You will begin with basic definitions and foundational data principles before working through step-by-step reading modules and written practical exercises. This material is designed for aspiring marketers, business owners, and beginner analysts with no prior technical background required. Start reading today to unlock the power of data-driven decision-making.